SUPERCUTS
The national campaign for Supercuts was produced in LA. The four day, 40 shots project required extensive planning and coordination: Castings to select twenty talent and location scouting to find eight unique locations were required to give the campaign a diverse feel. On-site management was crucial to the success of the project as staying on time meant staying on budget. An LA based crew, assembled by Take Stock, did an amazing job with fashionable clothes and up-to-date makeup trends while integrating the clients' hair artists into their routine. It was an exciting project that resulted in a comprehensive set of images, which were used in print and in store displays at Supercuts salons across the US.

Client: Supercuts
Photographer: Mark Havriliak