PFIZER: FEMHRT & LIPITOR
Lipitor was an adventure in casting with 13 demographics to hit—all ethnicities ages 6 to 86. 1100 people later, Take Stock found not just the perfect person per demographic but also 2 to 3 backups that the client loved. This casting, like all others when they’re returned, went into the Take Stock casting archive. These photos and information are always available to photographers, agencies and other clients to use "in a pinch" when seeking that perfect someone.

Client: Pfizer
Photographer: Mark Havriliak