PALM/3COM
The Palm/3Com project required extensive casting and talent negotiations. The campaign goal was to represent the varied end users of the product. The casting needed to offer ethnic diversity within the European, Pacific Rim and American markets. Especially important was the need to have talent representative of the various Asian markets. Take Stock conducted comprehensive castings, rich in ethnic diversity. The casting yielded individuals who not only met the ethnic demographic, but who were all distinct and individual in their personalities, qualities that come though in each shot.

Client: Palm/3COM
Photographer: Martin Schoeller