NEW YORK PRESBYTERIAN HOSPITALS
New York Presbyterian Hospital’s campaign used the real stories of people who had been treated successfully for conditions that even a few years ago may have been fatal. Each person selected was given the opportunity to request where and how he or she wanted to be represented in the ad. This meant obtaining permits and access to some of New York’s great locations such as the Lincoln Center and the Brooklyn Bridge. Take Stock coordinated the travel, styling, crew, equipment and scouting for these shoots all over the country, providing a comfortable atmosphere to individuals who weren't accustomed to the photo industry. The campaign was featured in the NY Times magazine and beautifully illustrated the power of the human spirit.

Client: New York Presbyterian Hospitals
Photographer: Mark Havariliak