NY NY Hotel & Casino
Take Stock produced both lifestyle and architectural photography to get the images needed for the client’s new branding campaign. The New York City locations Take Stock scouted matched the marker comps so closely that when presented at the pre-pro meeting, the client was shocked and disbelieving! A mix of real New Yorkers and real "actor" New Yorkers in the shots gave them that gritty, street scene feel. When they arrived in NYC (for their first time ever!) the Las Vegas based creative team had a personalized itinerary for their off time as well so they could enjoy the real NY NY.

Client: New York New York Hotel & Casino, Las Vegas
Photographers: Scott Frances (Architecture) and Mark Havriliak (Lifestyle)